“Mapping Your Corporate Path - Past, Present and Future”
A corporate map acts as a wellspring and captures the energy, time, focus and attention invested. It raises the company’s perception of itself and its people to a greater level of understanding and appreciation. And in the end, it’s about enjoying and finding purpose in our work lives.
Internal Observation
“Our people are painted into the map, and this gives them a real feeling of how we each of our employees as an integral part in the company’s overall success - past, present & future.”
External Observation
“Everyone comments on it. When we have clients in the boardroom, they always ask questions about the map. What we’ve found is that it sets a lighter tone to the meeting rather than being too serious and impersonal. And when we interview new staff members, it shows them just how much we recognize and value the contribution that each of our people makes to the company.”
~ John MacInnes, President of PrintAudit
The Purpose
Corporate Maps provide an ongoing visual experience that is intended to inspire all viewers who connect with significant corporate events:
- aligns corporate values, goals & objectives
- history
- accomplishments
- employee contribution
- customer/ client contribution
- anniversaries
- awards
- recognition / acknowledgement
- retirement
- giving back to the community
Once captured on canvas, and the information is up to remain a living document.
The Benefits
EXTERNAL
- Featured on Annual Report Covers
- An ice breaker for AGM’s
- Marketing tool for Investor Relations Forums
- Displayed at Expositions & Trade Shows
- Honours customer/client loyalty
- Honours supplier loyalty
- The image could be used for corporate gifting
- Media release
- Included in sales and marketing materials
- Leaves a memorable legacy
INTERNAL
- Clarifies and communicates corporate vision
- Aligns corporate values, goals and objectives
- Acknowledges major projects in progress
- Translates significant numbers, facts and figures into a visual experience
- Confirms mission and vision statements
- Strengthens employee communication
- Visual introduction for new employees
- Honours employee loyalty
- Celebrates significant employee contribution
- Communicates all employees matter
- Condenses and encapsulates information
- Entertaining and fun
- Leaves a memorable legacy
- Additional duplicate copies (various sizing available) for display at branch offices